Going global isn't about finding someone to sell your product — it’s about making your product ready to be sold.
Even the most innovative medical AI or software can fail abroad if it's not properly prepared. Many startups begin by asking, “Can you help us find international distributors?” But the real issue often isn't the lack of contacts — it's the lack of product readiness.
Here are three essentials to prepare before approaching any distributor:
1️⃣ Compelling product data and clinical validation
Distributors are not end users — they need to be able to pitch your product to hospitals. That means having POC results, demo site feedback, clinical testimonials, and real performance metrics.
2️⃣ Regulatory clarity
Whether your solution requires FDA, CE, TFDA, or other local certifications will directly impact whether a distributor can legally sell your product.
3️⃣ Clear product positioning and pricing strategy
Is your solution for radiology AI? A module for EMR? Workflow automation? Without a well-defined use case and pricing model, distributors won't know how or where to sell it — or if it's even worth the effort.
Bridging Platform helps medical AI/software companies assess product readiness and define effective go-to-market strategies.
👉 In our next article: How to Choose the Right Distributor for Medical AI: 3 Key Criteria.
